Our Brands

Tayto®

Tayto, Ireland's number 1 crisp brand¹ has been producing crisps since 1954, when Joe (Spud) Murphy made the first packet of Tayto crisps. Our crisps, snacks, popcorn and nuts have been the snack of choice for over fifty years. Special blending of the finest potatoes, purest sunflower oil and continuous new product development and innovation makes Tayto; the people's number 1 nibble!

King®

King crisps have been the true crisp lovers crisp since 1963. King Cheese and Onion is the number 2 selling impulse crisp pack² in the Republic of Ireland. King's origins hails from Dublin and is packed with a succulent, delicious and unique taste. King has a policy of using only the best potatoes and adding only the finest ingredients. King crisps - because anything else just wouldn't be fit for a King.

Hunky Dorys®

Hunky Dorys is the number 1 crinkle cut crisp brand in Ireland. Established in 1996, Hunky Dorys is a truly satisfying chunky alternative to standard crisps. Hunky Dorys is known for its fun, extrovert and cheeky nature with strong flavours, including the infamous Buffalo flavour, inspired by the herd of Buffalo based near the factory in Co. Meath.

¹ Source: AC Nielsen, Units, Market track, MAT 18FEB 07
² Source: AC Nielsen, Kg, Value, Market track, MAT April 2007